The New Rules of B2B Lead Management Every Agency Must Know

Tuesday, May 14, 2013 at 10:00AM PT / 1:00PM ET

Today's leading agencies are increasingly engaging customers with targeted messages and content in order to accelerate time to revenue. As a result, the old model of "blasting emails" every time the company has a new message to push is disappearing. Building relationships with target audiences is the new paradigm. In this webinar, you will learn how B2B marketing organizations are adapting and the role that digital agencies should be playing in this transformation.

Listen in as Peter O'Neill, VP and Principal Analyst at Forrester, and Mark Sheridan, VP of Business Development and Channels at Marketo, discuss how:

  • B2B marketing is maturing from lead generation to revenue acceleration
  • Content and social marketing are being used to pull customers through the buyer journey
  • Digital agencies are emerging to take advantage of marketing service opportunities
  • New technologies are changing the client-agency relationship

Register now!


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Live Webinar on May 14, 2013 @ 10 AM PT / 1 PM ET

Peter O'Neill
VP, Principal Analyst at Forrester

Mark Sheridan
VP of Business Development and Channels at Marketo