Create a fool-proof event plan with this guide that will walk you through:
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"Events can be central to your revenue growth, or an enormous waste of time. You get to decide, and this guide will show you the way."
Matt Heinz, President of Heinz Marketing
"Events can be the ultimate secret weapon for interactive, personalized engagement that accelerates pipeline momentum. The Definitive Guide to Event Marketing is loaded with the insights you need to successfully participate in events—whether hosting or sponsoring; online or off."
Ardath Albee, B2B Marketing Strategist and author of eMarketing Strategies for the Complex Sale
"As rich a tool as social media might be, nothing beats face-to-face. Check out Marketo's new ebook for a field guide of how to make the most of your own events (or event appearances!)"
Ann Handley, Chief Content Officer at MarketingProfs