Designed to be both informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced best practices on must-have lead nurturing campaigns, and worksheets for calculating ROI and measuring the impact of lead nurturing done well.
Use this free guide as a workbook: take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth with lead nurturing. Contents include:
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"This practical and actionable guide gives a clear framework, worksheets and ideas to help you actually start lead nurturing not just read about it."
- Brian Carroll, Author of Lead Generation for the Complex Sale