Designed to be both informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced best practices on must-have lead nurturing campaigns, and worksheets for calculating ROI and measuring the impact of lead nurturing done well.


Use this free guide as a workbook: take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth with lead nurturing. Contents include:

  • What is Lead Nurturing? Lead nurturing is about building relationships and trust with your prospects in a way that is both consistent and relevant.
  • Lead Nurturing Basics Even if you have already implemented lead nurturing, these best practices can help augment your current initiatives.
  • Advanced Lead Nurturing Examine the nuances and winning strategies for advanced lead nurturing. Includes worksheets.
  • Calculating the ROI of Lead Nurturing Prove the ROI of lead nurturing in your own organization by  comparing your results to industry standards. Includes worksheets.

THE DEFINITIVE GUIDE TO LEAD NURTURING

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THE DEFINITIVE GUIDE TO LEAD NURTURING

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Nurturing at the Speed of your Prospects

"This practical and actionable guide gives a clear framework, worksheets and ideas to help you actually start lead nurturing not just read about it."

- Brian Carroll, Author of Lead Generation for the Complex Sale