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Marketers implement marketing automation because they know it can help them scale, be more efficient, and help tie their efforts to revenue. In order to achieve marketing greatness, you will need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. This eBook gives you actionable lesson plans, homework assignments, and worksheets to help you on your path to success during implementation and beyond.


In this eBook you'll discover how:

  • Marketing automation can help organizations at each level of marketing maturity
  • The key business goals and processes are impacted by marketing automation
  • To define your change management plan and execute successfully against it




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