Customer 2.0: Marketing to the New Buyer

The six-city Customer 2.0 Roadshow has concluded.

Get a recap of the show, attend the Summary Webinar on October 6 to get the inside scoop on Customer 2.0.

Enhancing your Sales and Marketing Strategies to Drive Customer 2.0 Success

Wednesday, October 6, 2010 10:00AM PDT / 1:00PM EDT

Marketo and Insideview have travelled the country as part of the Customer 2.0 tour to discuss the best ways to sell to B2B buyers. This webinar will share the tips and tricks we’ve learned on the road from the best thought leaders and successful B2B professionals. During this webinar you will learn:

  • How the most successful B2B companies are finding leads and closing deals today
  • How to synchronize the sales cycle with the buying cycle in prospect-driven buying processes
  • The definition of “Customer 2.0” and how it balances with traditional lead acquisition approaches
  • How to be agile in today’s marketplace and reach buyers who are constantly changing the way they research products
  • The best approach to segmentation and tying it to your customers’ B2B buying behavior
  • The right mix of tools and resources to Customer 2.0 success

Register today!

Customer 2.0 Roadshow Recap

Recap webinar on the lessons learned, register now!

I met many marketers at the Customer 2.0 event who were enthusiastic about the developing 2.0 market. The sharing of best practices and case studies demonstrated how best-in-class companies are establishing and encouraging positive touch-points with their customers."
-Jodi Florence, Idology

This has been one of the most informative events I’ve attended. Not only were the sessions remarkable, I had the chance to network with other marketers and sales professionals as well as top executives who are cutting-edge in their field. This is a ‘must-attend’ event."
-Evan Whitenight, ReachForce

Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle