The Answer: Lead Management
Lead management is the ability to:
Capture leads when they’re searching
Nurture leads that aren’t yet ready
Score leads so you know who’s ready for sales
Give leads to sales at the right time
Evaluate leads to close the loop on lead quality
Best Practices in Lead Management
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Ten Tips for Best Practice Lead Management
Only 25% of new leads are sales-ready.
25% are disqualified.
How do you handle the remaining 50%?
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