The Answer: Lead Management

Lead management is the ability to:

  • Capture leads when they’re searching
  • Nurture leads that aren’t yet ready
  • Score leads so you know who’s ready for sales
  • Give leads to sales at the right time
  • Evaluate leads to close the loop on lead quality

Best Practices in Lead Management

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Ten Tips for Best Practice Lead Management

  • Only 25% of new leads are sales-ready.
  • 25% are disqualified.
  • How do you handle the remaining 50%?

Download these Top 10 Tips for Best Practice Lead Management.

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So how do you do it right?

“Marketo was chosen for its ease of use and ability to bridge the gap between sales and marketing. My sales team is now more efficient, while our marketing team is more effective.”