The Answer: Lead Management
Lead management is the ability to:
- Capture leads when they’re searching
- Nurture leads that aren’t yet ready
- Score leads so you know who’s ready for sales
- Give leads to sales at the right time
- Evaluate leads to close the loop on lead quality
Best Practices in Lead Management
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Ten Tips for Best Practice Lead Management
- Only 25% of new leads are sales-ready.
- 25% are disqualified.
- How do you handle the remaining 50%?
Download these Top 10 Tips for Best Practice Lead Management.
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