Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Developing active personas that effectively inform a content marketing strategy takes effort and elbow grease. However, with the right approach, those efforts will be rewarded.
Join Ardath Albee, author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results, to discover:
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