CRITICAL QUESTIONS TO ASK DURING

YOUR REFERENCE CALL

A Marketo Checklist

checklist Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask.

Topics range from:

CRM integration
Support experience
Implementing functions like lead scoring, lead nurturing and data quality

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MARKETO CRITICAL QUESTIONS CHECKLIST

Complete the form to download the checklist.

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First Name:
Last Name:
Work Email:
Job Function:
Company:
CRM System:
Industry:
Location Type:
City:
State:
State Code:
Postal Code:
Country:
Country Code:
Annual Revenue:
Global HQ Company Name:
Global HQ Location Type:
Global HQ Address 1:
Global HQ Address 2:
Global HQ City:
Global HQ State:
Global HQ State Code:
Global HQ Postal Code:
Global HQ Country:
Global HQ Country Code:
Global HQ Phone Number:
Global HQ Website:
Global HQ SIC Name:
Global HQ SIC Code:
Global HQ NAICS Name:
Global HQ Trade Name:
Global HQ NAICS Code:
Domestic HQ Company Name:
Domestic HQ Location Type:
Domestic HQ Address 2:
Domestic HQ City:
Domestic HQ Country:
Domestic HQ Country Code:
Domestic HQ Annual Revenue:
Domestic HQ NAICS Code:
Smart Company Name:
SIC Name:
SIC Code:
Domestic HQ NAICS Name:
Domestic HQ Number Of Employees:
Domestic HQ Phone Number:
Domestic HQ Postal Code:
Domestic HQ SIC Code:
Domestic HQ State:
Domestic HQ State Code:
Domestic HQ Trade Name:
Domestic HQ Website:
Lead Source Comments:
Lead Source:
HQ Address 2:
HQ Annual Revenue:
HQ City:
HQ Company Name:
HQ Country Code:
HQ Country:
HQ NAICS Code:
Phone Number:
HQ NAICS Name:
NAICS Name:
NAICS Code:
Domestic HQ Address 1:
Trade Name:
HQ Number Of Employees:
HQ Postal Code:
HQ Phone Number:
Global HQ Number Of Employees:
Num Employees:
HQ SIC Code:
HQ Website:
HQ Address 1:
Website:
Global HQ Annual Revenue:
Domestic HQ SIC Name:
HQ State Code:
HQ Trade Name:
Address:
HQ SIC Name:
HQ State:
HQ Location Type:
Address 2:
Offer:
Search String:
PPC_Campaign:
PPC_Ad_Group:
Smartform Match Score:

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