Most Successful Global RPM Execution - Honors an organization with successful Marketo implementations across multiple countries or regions, as well as unprecedented results within those deployments, including increased revenue, marketing ROI, global alignment and overall business impact.
Most Dramatic Business Impact - Honors an organization with measurement of exceptional results working with Marketo solutions. This includes increases in qualified leads, deal sizes and sales effectiveness, as well as increased conversion/new customer rates and shorter sales cycles.
Social Media Marketing Maven - Honors an individual that has achieved notable success in converting social marketing efforts into real leads and opportunities or utilizing Marketo for outbound social marketing.
Most Innovative Marketing Engine - Honors an individual with an especially creative, effective or original Marketo deployment to increase revenue performance at their organization or to revolutionize how the business operates at a fundamental level.
Most Impactful Use of Marketo by Salesforce Customer - Describes the successes that one has achieved through the combination of the Marketo and a cloud-based CRM platform.