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Sales playbooks are a means of capturing sales best practices and communicating them to salespeople. They concisely describe what a salesperson should do in different situations. Although not a substitute for comprehensive training, a good sales playbook is a valuable resource salespeople and B2B marketing professionals can use to recall and implement best practices in real-time.
Brought to you by the thought leaders at Marketo and Kathryn Roy, Managing Partner at marketing and strategy consulting firm Precision Thinking, this white paper will teach you:
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